ASK LAB developed the window installation and visual materials for KM20 to celebrate the release of the first issue of Badlon Magazine. Located at one of Moscow’s most influential fashion destinations, the project transformed the storefront into a large-scale announcement that extended the identity of the publication beyond its pages and into the public realm.

Working with photographs by the creative collective Atlas Layer, our team reinterpreted the imagery through a minimalist graphic language that emphasized form, rhythm, and composition. The resulting visuals were applied across the store windows, creating a bold yet restrained presence that captured the spirit of the magazine while remaining sensitive to the architectural character of the space. By combining photography and graphic design, ASK LAB turned the launch of Badlon’s first issue into a visual event that connected editorial culture with the world of fashion and retail.

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