History

ASK LAB is a Berlin based multi–disciplinary, independently owned creative agency. We craft powerful storytelling and striking visuals for global brands, businesses and creatives.

Initially founded in 2011 in Saint Petersburg under the name Indyworks, the studio evolved over a decade of practice into ASK LAB and relocated to Germany. Since then, we have delivered more than 250 projects for industry leaders including Apple, Nikon, Unilever, Sony Music, Adidas, and Puma.

Our work has been published and exhibitied internationally.

Services

○ Creative direction
○ Art-direction
○ Brand identity
○ Campaigns
○ Brand activations
○ Cover art
○ Merch
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○ Social content
○ Illustration
○ Packaging
○ Web-design
○ Photography
○ Video
○ Animation

Selected clients

○ Nikon
○ Hartmann
○ Unilever
○ Universal Music
○ Sony Music
○ Apple Music
○ Adobe
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○ Adidas
○ Puma
○ ODDA
○ Yota
○ Badlon
○ Hajime
○ Aviasales

look at our projects

Approach

Our team creates outstanding visuals that gives a brand opportunity to stand out in the market.
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In our studio we have digital printers, 15+ 3d printers, CO₂ laser cutter, CNC and a dedicated woodworking space. This allows us to prototype rapidly and produce everything from stationery and set-design props to sculptures and furniture.
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Alongside exploring new technologies like AI, we are equally committed to analog methods. We believe the human touch is essential for authentic storytelling. That’s why our projects often feature hand-written elements, practical effects, and stop-motion techniques — blending craft and innovation into powerful, honest visuals.

Studio lead

ASK LAB was established by the artist Anatoly Shabalin K. He studied at Central Saint Martins in London. Anatoly worked as graphic designer for 10+ years independently and in a studio. Now he is doing creative direction for our ASK LAB as well as practicing his solo career as a painter.

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Want to work with us?

Even if you still hesitate, contact us to meet the team and get a free quote. We are super nice and quick.