To support the release of Welcome to My Mind, ASK LAB developed a series of promotional visuals for Spencer Barnett, extending the EP’s visual identity across social media. Rather than adapting the album artwork into standard marketing assets, we created an independent collection of images that maintained the same emotional tone while introducing new compositions and visual experiments.

Developed through analog mixed media techniques, the campaign combines handcrafted textures, layered materials, and physical image manipulation to produce visuals with depth and unpredictability. Each composition was created individually, allowing every asset to function as a standalone artwork while remaining part of a cohesive visual system. The result is a promotional campaign that reinforces the identity of the EP across digital platforms, demonstrating how experimental image-making can strengthen an artist’s presence beyond the album cover itself.