Under the creative direction of Anton Reva, ASK LAB developed a series of visual materials supporting the release of his three singles, Big Lie, Pretty Little Lies, and Do Me Wrong. Rather than approaching each release independently, the project was conceived as a cohesive visual system that connects the songs through a shared aesthetic language while allowing each one to retain its own atmosphere and emotional tone.

To create this universe, we relied on analog mixed media techniques, combining physical processes and handcrafted elements to introduce texture, imperfection, and a sense of intimacy. Through collage, layering, and experimental image-making, the visual materials acquired a tactile quality that contrasts with the polished nature of digital production. The result is a body of work that extends the music beyond sound, transforming the three releases into a connected visual narrative shaped by contemporary design and analog experimentation.