ASK LAB developed a series of promotional visuals for Do You Think It’s the End? by Malbek & Suzanna, creating a cohesive campaign that extended the album’s identity across social media and digital platforms. Rather than relying on standard promotional assets, we built a flexible visual language that could evolve across multiple formats while maintaining a strong and recognizable aesthetic.

The campaign combined custom hand-drawn typography, interactive sculptural objects, and mixed media imagery, each developed specifically for the release. By blending analog techniques with experimental graphic design, we created visuals that felt tactile, expressive, and closely connected to the emotional atmosphere of the album. Together, these elements formed a distinctive promotional system that expanded the project beyond the album cover, demonstrating how a unified visual identity can strengthen the presence of a music release across different media.