Alongside the album artwork for Iskrenniy, ASK LAB developed a series of campaign visuals for FACE to support the album across social media. Rather than repurposing existing imagery, we created a new visual language that expanded the identity of the release while remaining connected to its central themes of vulnerability and fractured identity.

Using a high-resolution 3D scan of the artist’s head, we extracted facial textures and transformed them into a collection of experimental compositions. By fragmenting, layering, and reconstructing these digital surfaces, we created a series of abstract visuals that shifted between portraiture and texture, making the artist’s own features the building blocks of the campaign. The resulting images were adapted for social platforms and promotional materials, demonstrating how a single conceptual idea can evolve into a cohesive visual system across multiple formats while maintaining a distinctive and recognizable identity.