When Protemoa asked us to create a campaign for their newest release, we knew it couldn’t be just another product drop. The Variety Bag, designed in collaboration with artist Anatoly Shabalin K., is more than a bag — it’s a functional sculpture.

With 7 different handles (they even applied for a Guinness World Record), this piece pushes the limits of design while staying highly practical. Crafted from premium suede, it’s spacious enough to carry everything from your daily essentials to a 19” laptop.

Our team developed a full campaign across online store, social media, and digital storytelling, showcasing both the playful side of the design and the bag’s everyday functionality. The result: a campaign that blends art, fashion, and utility — and makes people want to carry the unexpected.

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