ASK LAB developed the title graphics for Tiya’s music video Paru Pa. The visual language is built around minimal typography that was manually colored with pencils, giving the lettering a tactile and playful character.

The deliberately simple compositions and hand-drawn interventions reflect the lighthearted energy of the track, while the colored pencil treatment adds a sense of spontaneity and imperfection. The result is a playful title sequence that complements the music video without overpowering it.

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