ASK LAB created the title sequence for Body Chemistry by The Drums, developing a bespoke typographic system that became an integral part of the music video’s visual identity. Rather than relying on a uniform typeface, we designed every letter individually, allowing each character to establish its own personality while contributing to a cohesive typographic composition.

The custom lettering was drawn by hand, giving the titles an expressive, handcrafted quality that reflects the energy and emotional rhythm of the film. By allowing each letter to adopt a distinct visual style, the sequence balances individuality with consistency, creating typography that feels playful, unpredictable, and unmistakably original. The result is a memorable title design that demonstrates ASK LAB’s approach to motion graphics, where typography becomes a central storytelling element rather than simply a vehicle for information.