ASK LAB created a series of promotional posters for the music video Never Happened (Никогда-Нибудь) by Husky, developed in collaboration with photographer Dima Chyornyy. Rather than producing conventional promotional graphics, the project explored a more tactile visual language that merged photography with handcrafted graphic interventions.

Using analog mixed media techniques and custom handwritten typography, we transformed the original photographic material into expressive poster compositions that extend the atmosphere of the music video beyond the screen. Layered textures, physical mark-making, and hand-drawn lettering introduce a sense of immediacy and imperfection, reinforcing the emotional intensity of the project while giving each poster the character of a unique printed artifact. The result is a campaign that combines photography, graphic design, and analog craftsmanship into a cohesive visual identity for the release.