ASK LAB developed a bespoke seeding package for the ODLO x Highsnobiety collaboration, designed for distribution to influencers. The box was produced from premium paper and finished with dimensional glossy typography, giving the packaging a tactile and refined feel.

The key feature was a custom heat-reactive coating applied across the entire surface. When touched, the coating temporarily reveals the imprint of a hand in a thermal-imaging effect, turning the package itself into an interactive surface.

The heat-reactive treatment references the cold environment of St. Moritz, creating a playful contrast between the freezing Alpine setting and the warmth of human touch. The packaging was produced in collaboration with Blankvers.