Following its major rebrand in 2020, multi-brand retailer ITK, with stores in Riga and Vilnius, invited ASK LAB to create a series of custom objects that would support the brand’s new identity across social media and retail spaces. Rather than producing conventional props, we developed a collection of sculptural objects that translated the spirit of the rebrand into bold visual narratives.

One of the central pieces was a coffin-shaped ashtray containing the retailer’s former logo, turning the transition from old to new identity into a playful yet symbolic gesture. Alongside it, we designed a series of custom hangers, sculptural objects, and graphic stencils that became recurring elements throughout the brand’s visual communication. Produced as physical artifacts rather than digital illustrations, these pieces established a distinctive visual vocabulary that could move seamlessly between photography, social media, and in-store environments, demonstrating how object design can become an integral part of a brand’s identity.