ASK LAB was invited by ÖMANKÖ to develop the creative direction for their Youth SS20 collection. The project focused on building a visual identity for the campaign that could translate the energy of youth culture into a distinct graphic language rather than relying on conventional fashion imagery.

Using photography as the foundation, our team developed a layered graphic system that reworked the images through bold compositions, graphic interventions, and playful visual distortions. The result was a vibrant summer campaign where photography and design operate together, creating a dynamic visual environment that reflects the spontaneity and optimism associated with the Youth SS20 collection.