ASK LAB was commissioned to develop a series of custom hangers for the launch of a new shirt collection by .solutions. Intended both for the brand's presentation inside the NUW store and for use across social media, the project called for display elements that could function simultaneously as retail fixtures and visual content.

Rather than treating the hanger as a purely functional object, we pushed its familiar form toward absurdity by introducing full human figures and fragments of clothing into the structure. The resulting pieces blurred the boundaries between sculpture and display design, transforming an everyday object into a playful character. Produced from wood and plastic and finished with hand-painted details, the hangers brought a strong sense of personality to the collection while creating memorable imagery that extended naturally from the physical space into digital platforms.

By combining object design, production, and storytelling, ASK LAB turned a practical retail element into a distinctive visual statement, proving that even the most ordinary objects can become part of a brand's identity.