For LIK, an exhibition and party created as part of the Motive Sound project, ASK LAB produced a campaign featuring a group of dancers and developed promotional video materials for the event. The campaign translated the atmosphere of the project into movement, using the performers as an active part of the visual language rather than simply documenting the event.

Alongside the photography, we worked on a series of promotional videos designed to build anticipation around LIK and extend its identity across digital channels. The combination of movement, performance, and the project’s graphic language created a campaign that connected the exhibition, party, and Motive Sound’s wider visual world.