We produced a campaign for jewelry brand Alt+R to present their new Essentials collection. The pieces are defined by raw, sharp forms, and we translated that same edge into the visual language of the campaign.

Shot against a pure white backdrop, the characters stand out with striking clarity, their lines amplified by the bold geometry of the jewelry. To complete the atmosphere, we layered in graphic elements that built brutalist-inspired interiors — a minimal yet powerful stage for the collection.

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Creative direction: Anatoly Shabalin K.

Photographer: Nastya Belyaeva

Producer: Sergey Runaev

Make-up & Hair artist: Lera Trebunskih

Stylist: Iarhangelsky, Anastasia Minogina

Models: Dolya (open up), Yummi (genom)