ASK LAB developed a visual campaign for Adidas in collaboration with photographer Dima Chyornyy, creating a series of artworks inspired by Arctic landscapes and extreme natural environments. Rather than illustrating the theme through conventional digital effects, we translated the atmosphere of ice, wind, and isolation into handcrafted graphic compositions built through analog processes.

The campaign combined hand-drawn illustrations created with a dip pen and a range of mixed media techniques, introducing layered textures and expressive mark-making that contrasted with the precision of the photographic imagery. These physical interventions added depth and character to the visuals, allowing the graphics to feel raw, organic, and closely connected to the environment they referenced. The result is a distinctive campaign where photography, illustration, and mixed media come together to create a bold visual language that extends the narrative of the collection through craftsmanship and material experimentation.