SK LAB developed the visual assets announcing Katya Adushkina as a new Adidas ambassador. Created for distribution across multiple social media platforms, the project required a flexible visual system capable of maintaining a consistent identity while adapting to different formats and audience touchpoints.

Designed specifically for digital communication, the imagery was optimized for use across a wide range of social channels and became part of the official launch campaign shared through Adidas’ own accounts. By combining strong compositions with platform-specific adaptability, the project ensured that the announcement maintained a unified visual presence regardless of where it appeared. The result was a set of campaign visuals that translated the energy of the collaboration into a clear and recognizable digital language.