ASK LAB developed the brand identity for a camping platform that brings together different outdoor accommodation and travel options in one place. The visual concept is built around the idea of the journey, exploration, and the connection between people and the outdoors.

At the center of the identity is a distinctive symbol based on a traditional wagon wheel. The familiar shape was simplified and reinterpreted into a contemporary brand mark, creating a visual connection between travel, movement, and outdoor adventure. The resulting identity combines a sense of heritage with a clean, modern graphic language designed to work across digital platforms, navigation, and brand communications.