ASK LAB developed the brand identity for The Global Wine Trading, a wine distributor with an online store and plans to expand into physical locations across France, Monaco, Germany, and Luxembourg.

The identity was designed to position the company within the premium wine market, using a refined palette of warm beige tones and a custom-drawn monogram as the central brand element. The understated visual language creates a sense of sophistication while remaining flexible enough to work across digital platforms, packaging, and future physical retail spaces.

The result is a contemporary identity built to support the brand’s transition from an online wine platform into an international network of physical locations.