ASK LAB developed the visual identity for PUMA x ÖMANKÖ Custom Garage, a pop-up corner created around customization, fashion, and racing culture. The project required a flexible graphic system capable of moving across the physical space, apparel, and promotional materials while maintaining one recognizable visual language.

We built the identity around vivid colors, bold typography, and graphics inspired by racing aesthetics, translating the energy of motorsport into a contemporary fashion context. The system was applied across posters, flags, sticker packs, clothing graphics, patches, and the store environment, allowing every element of the pop-up to feel connected without becoming repetitive. From large-scale environmental graphics to small wearable details, the identity turns the Custom Garage into a cohesive branded experience where fashion, customization, and racing references come together.