ASK LAB developed a playful visual identity for Omar Apollo’s Speed of Sound Tour using a combination of mixed media techniques and experimental graphic elements. The visual language was built around the energy of the tour, allowing photography, typography, textures, and handmade interventions to interact within the same compositions.

Rather than creating a rigid identity, we developed a flexible system that could shift between different moods and formats while maintaining a recognizable character. The tactile quality of the mixed media approach gives the graphics a sense of movement and spontaneity, creating a visual world that feels closely connected to the energy of live performance and Omar Apollo’s music.