ASK LAB developed the visual identity for Ogranka School, building the concept around the idea of transformation through education. The central symbol represents a rough, irregular stone being gradually shaped into a perfect circle, reflecting the school’s role in refining raw potential into something precise and complete.

We developed a custom brutalist typeface and a series of minimalist illustrations to create a distinctive and contemporary visual language. The contrast between the roughness of the original form and the precision of the final shape became the core idea of the identity, connecting the school’s educational mission with a clear and memorable graphic concept.

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