ASK LAB developed the visual identity for Indyworks, an interactive agency specializing in website and application development. The core of the identity is a custom ligature combining the letter D with an arrow, creating a simple symbol that communicates several ideas at once.

The arrow references the first letter of the brand name while also resembling a mouse cursor, directly connecting the identity to the agency’s digital focus. A strict black-and-white palette and minimalist graphic system keep the branding clean and precise, reflecting the functional and technology-driven nature of Indyworks.