ASK LAB developed the visual identity for Industria, a graphic design festival in Izhevsk celebrating contemporary visual culture and creative practice. The branding was designed to be energetic, expressive, and instantly recognizable, reflecting the diversity of voices and ideas brought together by the festival.

The identity combines a vibrant color palette with a bespoke typographic system in which every letter was individually designed with its own distinct character. Rather than functioning as a conventional typeface, the lettering behaves as a collection of unique graphic forms that work together as a cohesive visual language. This flexible system was applied across posters, event materials, digital communications, and environmental graphics, creating a memorable identity that captures the experimental spirit of the festival while demonstrating ASK LAB’s approach to branding through custom typography and expressive graphic design.