ASK LAB developed the visual identity for independent record label Half Circle, building the entire system around a simple interpretation of the label’s name. The half-circle became the core graphic element, appearing in unexpected places and creating a subtle visual thread across the identity.

A restrained black-and-white palette keeps the system minimal and sophisticated, while carefully developed textures add depth and a tactile quality to the compositions. The combination of geometric simplicity, material textures, and considered typography creates a premium visual language that gives the label a distinctive presence without relying on excessive graphic elements.