ASK LAB developed the visual identity for LIK, an exhibition and party created as part of a Motive Sound. At the center of the identity was a bespoke symbol created by artist Anatoly Shabalin K. and produced as a three-metre-high wooden structure, turning the graphic mark into a physical presence within the event.

The identity was extended across posters, flyers, stickers, and merchandise, while a dedicated set of photo and video materials was produced to promote and document the project. By translating the same visual idea between graphic design, a large-scale object, and event documentation, the identity connected the exhibition and party into one recognizable visual language, with the custom-built sign serving as its central physical element.