ASK LAB developed the visual identity for London-based makeup artist Ekaterina Novinskaya and her creative team. The identity was built around a custom ligature, creating a distinctive and recognizable typographic mark.

The rest of the visual system follows a minimalist approach, allowing the work of the makeup artist and her team to remain the main focus. Clean typography, restrained graphic elements, and a carefully considered layout create a contemporary identity suited to the fashion and beauty industry.