ASK LAB developed the visual identity for the PUMA x ÖMANKÖ after party at Deep Fried Friends, translating the energy of the collaboration into a bold club environment. The identity combined vivid colors with sporty, racing-inspired graphics, creating a visual language that felt equally at home in fashion, nightlife, and street culture.

The system was applied across the entire event, from posters, flyers, banners, and flags to wristbands, menus, and a custom neon sign, with car decals extending the identity beyond the venue itself. Each element was designed as part of the same graphic system, turning the space into a cohesive branded environment rather than a collection of separate applications. The result was an energetic after-party identity that connected the fashion-driven character of PUMA x ÖMANKÖ with the raw atmosphere of Deep Fried Friends.