ASK LAB developed the visual identity for Cognitio, the scientific student society of MGIMO University. The identity is built around the concept of connection and exchange, represented by a paper clip as the central symbol. Its shape also references the first letter of Cognitio, creating a simple and recognizable visual mark.

A vivid color palette with a strong emphasis on blue gives the identity an energetic and contemporary character. We developed a wide range of branded materials, from business cards and folders to other communication pieces, creating a consistent system across both print and digital applications.

To make the identity flexible for the society’s diverse activities, we also developed a series of custom patterns that could be adapted for different events and initiatives, allowing each occasion to have its own visual character while remaining part of the larger Cognitio system.