ASK LAB developed the visual identity for Clairo’s Unity Tour, creating a playful graphic language built around the feeling of personal sketches, notebook pages, and spontaneous diary entries. The illustrations were intentionally loose and imperfect, giving the identity a handmade quality and making the visuals feel closer to something privately collected than conventionally designed for a large-scale tour.

The system combines simple drawings, handwritten elements, and playful compositions that can shift across different formats while maintaining a consistent character. This intimate approach creates a visual connection with Clairo’s music without overexplaining it, allowing the graphics to feel personal, familiar, and slightly nostalgic while still working as a recognizable identity across the tour’s promotional materials.