ASK LAB developed the visual identity for an ABCD party at Mutabor, one of Moscow’s most recognizable club venues. The project extended an existing visual language created for the ABCD music collective, allowing the party identity to feel connected to the artists while developing a distinct presence for the event itself.

The branding was built around the signature yellow color and the office chair previously introduced in the artwork for the ABCD team. We developed a complete set of event graphics including a custom logo, poster, flags, and announcement banners, turning these recurring elements into a recognizable visual system across the venue and promotional materials. By carrying an existing visual idea into a new context, the campaign created continuity between the musicians, their releases, and the physical experience of the party at Mutabor.