ASK LAB developed the visual identity for ABCD, a music event held at Dom Kultury. The branding was designed to feel understated yet instantly recognizable, using a restrained color palette and a graphic system that could adapt across digital and printed formats while maintaining a strong visual presence.

At the core of the identity is a series of typographic compositions illuminated by soft gradient transitions, creating depth and atmosphere without overwhelming the content. The interplay between minimal typography and subtle color shifts gives the campaign a contemporary character that reflects the mood of the event while remaining highly functional across posters, social media, tickets, and promotional materials. The result is a flexible visual identity that demonstrates how simple graphic elements, when used with precision, can create a memorable and cohesive brand experience.