For Pulcher's second collection, ASK LAB shot the campaign on location in Bangkok and designed the book that carries it. Bound in richly textured, tinted premium paper, the book unfolds in an accordion structure, letting the entire story open into one continuous visual line. Every spread was built to hold the energy of the city, translating a foreign, sun-soaked backdrop into a graphic language that stays true to the brand's identity.

The result extends the visual world established for Pulcher's debut, evolving it rather than repeating it. Photography and layout work together as a single composition, so the book reads less like a catalogue and more like a journey through the collection itself. Closed, it feels like a compact, tactile object; opened in full, it becomes a panoramic record of the shoot. It's book design built to make a lookbook feel like a lasting piece of design — a second chapter that pushes Pulcher's world further.