ASK LAB designed the book for Pulcher's debut lookbook, shooting the campaign and shaping it into an object that carries the same raw energy as the brand itself. Every spread speaks through uncompromising black and white photography and brutalist visual compositions, a graphic language stripped down to its essence. The result is book design as brand storytelling, where each page reveals Pulcher's identity through contrast, texture, and tension rather than words.

The object itself became the statement. Printed on a richly textured, tinted premium paper, the book folds like an accordion, unfolding into one continuous, uninterrupted visual line. Closed, it feels intimate and private; opened in full, the entire lookbook reveals itself at once, a panoramic view of the brand's world. It's editorial design built for impact, transforming a first lookbook into a lasting design object — a portrait of a brand that refuses to whisper.