ASK LAB designed and laid out a small editorial book presenting Carhartt’s SS 2018 collection. We used photographs from the original lookbook and reworked them through mixed media techniques, custom graphics, and typography to create a new editorial interpretation of the collection.

The book was printed on newsprint, reinforcing its tactile, independent editorial character while allowing the imagery and graphic interventions to work together as a cohesive visual narrative.

This is a personal, non-commercial fan project produced in a single copy for private use. All original photographs used in the project belong to Carhartt and are reproduced solely as part of this personal study. No commercial use, sale, or distribution of the work is intended.